i covered the whitman and brown campaign and whitman outspent jerry brown by six times and she lost really bad. by 6 points at least. and that -- in california, it never matters if there are billionaires money doesn't matter in california elections but in national elections it always has. the traditional wisdom has now been bucked by this particular election. >> eliot: right. i think of the national spending patterns as well. you saw the sheldon adelsons. it is not clear to me all of his money, he backed a sequence of losers. somebody ed he was 0-9, all of the money simply bounced off of voter's consciousness. what will those funders say next time? >> you would have to ask sheldon adelson what he thought? i did meet some of these characters at some of the conventions. had a nice long talk with foster friess but what i think they're getting is somebody to listen to them, a place to put their money where their mouth is and where their values are. they may value that more than winning any particular race. >> eliot: even a consultant whom i rarely -- business models, go instead of giving it di